Let’s be honest, no one loves job hunting. Scouring through online listings, sharpening up a CV and prepping for yet another interview — none of it is fun. For many, the most challenging part of the process is producing an effective cover video – a far better way to get yourself noticed than the traditional letter. A cover video is a powerful tool that can help you stand out from other job applicants. It allows you to showcase your personality, communication skills, and creativity in a way that a traditional CV or cover letter cannot. There’s so much conflicting advice out there, it’s hard to know where to start and in a tight job market, setting yourself apart is critical, says John Lees, a UK-based career strategist and author of Knockout CV. Still, as anyone who’s ever produced a cover video knows, it’s not easy to do well.
Here are some best practices when putting together a cover video to ensure you are noticed when applying for a job!
Before you start creating your cover video, it's important to define its objective. What do you want to convey to the company? What makes you a good fit for the job? What unique value can you bring to the organisation? Once you have a clear objective in mind, it will be easier to structure your video and communicate your message effectively.
Hiring managers are busy people, so it's important to keep your cover video short and sweet. Ideally, your video should be no more than 60 seconds long. This will ensure that your message is concise and easy to digest, and it will also demonstrate that you respect the employer's time.
One of the main benefits of a cover video is that it allows you to showcase your personality in a way that a traditional cover letter cannot. Use this opportunity to highlight your enthusiasm for the job, your creativity, and your communication skills. Be yourself and let your personality shine through.
When creating your cover video, it's important to choose a professional backdrop. Avoid using a cluttered or distracting background, as this can take away from your message.Instead, choose a simple backdrop that is clean and professional, such as a plain white or grey wall.
Just as you would dress professionally for an in-person interview, it's important to dress professionally for your cover video. Choose an outfit that is appropriate for the job you are applying for and avoid anything that is too casual or revealing.
Good lighting and sound are essential for creating a high-quality cover video. Make sure you are in a well-lit area and avoid any background noise that could be distracting.Consider investing in a microphone to ensure that your voice comes through loud and clear.
At the end of your cover video, it's important to have a clear call-to-action. Let the employer know what you want them to do next, whether that's to schedule an interview, review your CV, or contact you for more information.
In conclusion, a cover video can be a powerful tool for getting noticed when applying for a job.By following these best practices, you can create a professional, concise, and engaging video that showcases your personality and skills, and leaves a lasting impression on the company and their hiring manager!
